A senior integrated designer with a wealth of experience in digital, print and social projects. I have the conceptual vision and technical skills to create confident and compelling work.
I’ve worked for a number of leading London agencies and my core expertise is in advertising, branding and direct marketing. I’m articulate and experienced at working closely with clients and presenting work at the highest levels.
Projects
- Badger TaxA short personal project about the pitfalls and misadventures of an Englishman trying to learn Italian, I set out to illustrate pairs of words which sound confusingly similar to each other in Italian, but have wildly different meanings. I was lucky enough to be interviewed about the project by the fastcodesign site who ran a feature on it: http://www.fastcodesign.com/3049244/embarrassing-foreign-language-snafus-illustrated
- VerOlio BrandingI had great fun on a project to rebrand an Italian olive oil company. VerOlio is a small, family-run business, producing olive oil from the same grove of olive trees in Peschici, Puglia since 1880. It's a very competitive market, especially if you're a smaller producer so I tried to go for as much visual impact as possible to help it stand out on the shelf. I was lucky enough to have a client who agreed with this approach and was willing to try something a bit different. Budgetary constraints and printing limitations meant that a one-colour design made sense from an early stage. I designed packaging for their standard 5 litre olive oil cans, together with a double-sided hang tag,
- AQA: Press CampaignAQA are an educational charity, and one of the UK's largest exam boards. They wanted a press campaign to that would help promote their newly revised GCSEs to the teaching profession. The ads had to cover a wide range of subjects whilst still feeling cohesive. I spent time working closely with the art director to try and create a unified suite of ads that would maintain the same family feel regardless of subject.
- Starbucks Rewards: Press Ad CampaignWorking closely with the art director, Jon Workman, I helped create a series of press ads to launch the Starbucks Rewards CRM programme. Taking its cue from the handwritten names on the takeaway cups, the creative uses a calligraphic approach. Ruth Rowland who specialises in hand lettering was commissioned to provide the illustration. I designed and built the master key visuals, before artworking all subsequent press adapts for national press.
- Factory-CapFactory-Cap is an Italian manufacturer that specialises in producing tamper-proof pourers, primarily for olive oil bottles. They felt their existing identity was a little tired and approached me to create a new logo. I presented two distinct routes, one based on the notion of the 'drop' itself, the second using the shape of the cap as it's starting point.
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Work history
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Freelance Senior DesignerTom Gifford Ltd
London, United KingdomFreelance
I have a wealth of solid experience in design and artwork for digital and print projects. I have the conceptual flair and technical expertise necessary to create and oversee confident, intelligent and truly compelling creative work.
I have worked for a variety of leading agencies over many years but my core areas are advertising, presentations and direct marketing. I am very comfortable working under my own initiative or collaboratively with creative teams, designers and artworkers. I am articulate and experienced at working closely with clients and presenting work at the highest levels.
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Creative Team LeaderHOGARTH WW
- London, United KingdomFull Time
Following a successful period as lead designer on the Microsoft Lumia account at J. Walter Thompson I was then promoted to the role of Creative Team Leader at Hogarth Worldwide’s head office in London.
I led a growing team of designers and artworks working on a range of high-profile accounts. I oversaw creative output, inspiring and mentoring the team along with the more traditional managerial responsibilities for personnel issues, processes and resourcing.
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Skills
- Advertising
- Branding
- Corporate Identity
- Print Design
- Typography
- Brand Design
- Brand Identity
- Production Management
- Online Campaigns
- Print Campaigns
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
Education
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BA(Hons) Art Visual Culture 2.1University of the West of England
- Bristol, United Kingdom
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BTEC Diploma Foundation Studies in Art DesignMid-Warwickshire College
- Royal Leamington Spa, United Kingdom
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