State of Play – Ticketmaster

The Ticketmaster State of Play report is an annual in-depth insight led piece of research. In 2018, the report focused on Sport in the UK, in particular football, cricket and rugby (union). Through a dominant use of gold, the report’s design plays homage to the sentiments of ambition and achievement, the pursuit and celebration of victory, the myth created by golden moments in the history of sports. Each chapter opens with a bold and characterful bespoke number, inspired by iconic player’s number designs across the history of football, cricket and rugby. The overall layout is simple and modular, with each graph taking centerstage on the page and occupying a pre-determined field, yet allowing for rhythm to vary throughout the publication. Our concept for launch included a series of event invites acting as a teaser to the theme of the report – football, cricket and rugby – depicting sections of their playing fields, then fully revealed in the event posters, and a tote bag for each attendant, heroing the bespoke numbers used in the report. Designed with Sateen Panagiotopoulou Number design by Rick Banks (F37 Foundry)