When the government aren't making public safety ads, what do you do? Make them yourself.
Myself, Amy Fasey and Jacob Hellström decided to make our own PSA ads to reinforce the UK government's advice surrounding the coronavirus pandemic and highlight the importance of staying indoors to hinder the spread of Covid-19.
They have been featured in Campaign, Creativebrief, AdWeek and made their way onto imgur and Reddit. We were also give free media and the posters were featured in 30 OOH sites, in 6sheet and 48sheet format, for 2 weeks solid.
Not bad for a 12hour turnaround.