Steel Warriors

  • Josh Solana
Working as an extension of the Steel Warriors team, our job was to help this innovative charity scale and build more free-to-use gyms made of confiscated knife steel, whilst also encouraging young people to build confidence in their own physical abilities - negating the need to carry a knife.

Key work included:
  • Full strategic positioning for the Steel Warriors brand.
  • A full design identity.
  • Helping secure a partnership with the Co-op, resulting in 20 new gyms being brought to reality in the next 3 years.
  • Winning Twitter's #PoweredByTweets competition and £100,000 worth of Twitter advertising credit, which will be Steel Warriors' first major campaign when launched.