Working as an extension of the Steel Warriors team, our job was to help this innovative charity scale and build more free-to-use gyms made of confiscated knife steel, whilst also encouraging young people to build confidence in their own physical abilities - negating the need to carry a knife.
Key work included:
- Full strategic positioning for the Steel Warriors brand.
- A full design identity.
- Helping secure a partnership with the Co-op, resulting in 20 new gyms being brought to reality in the next 3 years.
- Winning Twitter's #PoweredByTweets competition and £100,000 worth of Twitter advertising credit, which will be Steel Warriors' first major campaign when launched.
https://www.steelwarriors.co.uk/
