• James Chorley

When global business consultancy Steer Davies Gleave decided they wanted to update their current identity, a strategy of simplification was all important. With offices across the world and several languages to adhere to, the brand needed to be flexible and current, whilst being future-proofed for the next 20 years. Working with the agency OPX who did the initial branding, I set up a comprehensive design system that would fit the requirements of Steer's new direction. Everything from magazines and stationery to brand guidelines and PowerPoint presentations had to be set up and for multiple regions. Making the day to day documents adhere to a high design standard was key, as this is how the company's clients would see them as a leading consultancy business.