Illustration for the packaging and glass for the Stella Artois Limited Edition Chalice, India. The design direction was provided by the lovely team at Jones Knowles Ritchie
Overview
- Role: Illustration
- Design Direction: Jones Knowles Ritchie
- Account Manager: Francesca Zaccone, Sharanya Venkataraman
- Client: Stella Artois
About
The illustration had to convey the spirit of water as well as be visually distinct as ‘Indian’. Indian women carrying water was the theme for this year. I choose a symmetric layout with 3 women (a lucky number) with highly stylised pattern of water and fish swirling around them to convey movement and clean water.Illustration for the packaging and glass for the Stella Artois Limited Edition Chalice, India.
“The purchase of a Limited-Edition Stella Artois Chalice helps provide 5 years of clean water to someone in the developing world. This year’s collection features hand-crafted designs inspired by Mexico, India and the Philippines.
$3.13 helps provide 5 years of clean water for 1 person in the developing world. Stella Artois will donate $3.13 to Water.org for every Limited-Edition Stella Artois Chalice sold in the U.S. between 1/1/18 and 12/31/18, up to 300,000 chalices.”
water.org/stellaartois
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Companies
Jones Knowles Ritchie
- Design