Stella McCartney Tokyo A-Z Manifesto Film

  • John Noi
  • Axel Haudiquet

Trends&Culture recently helped Stella McCartney bring her industry-leading A-Z manifesto to the streets of Tokyo. Encapsulated in a short montage crafted from the guiding alphabet along with images from the brand’s Spring 2021 collection, Trends&Culture worked closely with Stella McCartney’s team to bring to life the brand’s key messages around desirable and sustainable fashion. The film debuted across twelve screens in Shibuya’s famous crossing.


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