STEPHEN LAWRENCE CHARITY T-SHIRT
Collaboration between Trevor Jackson, Mackintosh and myself to raise awareness for Stephen Lawrence Day.
Mackintosh is a brand that celebrates the diversity in our society. It believes our country is made better by the many cultures that make Britain Great. When we work together, we can achieve anything.
As the consultant Brand & Marketing Director @Mackintosh. I was very grateful to the extent the company leads were willing to support my campaign.
With the help of artist Trevor Jackson, Mackintosh helped me produce a commemorative T-Shirt to raise awareness for Stephen Lawrence Day, on April 22nd set up to celebrate Stephen’s life.
The T-Shirt features a “LOVE” graphic made up of symbols that promote Peace, Love & Unity. All proceeds where donated to the Stephen Lawrence Trust, an organisation that has been set up in Stephen’s memory and helps young people all across Great Britain turn their goals into realities.
As a young black man with a promising future in architecture ahead of him, Stephen Lawrence was also a talented sportsman, a keen runner and member of the Cambridge Harriers where he competed alongside future Team GB athletes. As an Ambassador for the Stephen Lawrence Charitable Trust I hope to be running the Virgin 2020 London Marathon to celebrate Stephen’s life and honour his legacy.
Now more than ever, we all need a little faith in humanity. In these difficult times of disharmony, division and now isolation, I wanted to do something positive and show that the lights of human solidarity still burn bright.
The Stephen Lawrence Trust is a cause worthy of promotion. Spreading a message of Peace, Love, & Unity in celebration of Stephen’s memory & Britain’s resilience is one which can unite us all.
The limited-edition T-shirt was available online at mackintosh.com
The campaign was mostly lead by gifting influencers, news letter and instagram promtion.
The project was both a great sucess both from a fund raising perspective, as well as awareness generating much needed awareness for the charity.