Multi-disciplinary Brand Marketing Director, Brand consultant,
and Creative Strategist specializing in cross-media
communications, Proposition development, and
influencer engagement. I thrive on creating materials that
bring ideas to life in an accessible and imaginative way.
From Brand creation, Campaign development, and
Planning to Digital interactive design, Print layout, Motion
graphics, photography, and 3D visualization.
I enjoy taking on interesting assignments using my skills
and imagination, and applying my own brand of
Informed Intuition ™, to provide brilliant solutions to any
challenge.
Essentially I see everything as a branding opportunity
from grocery shopping to personal grooming. I’m always
looking and researching, trying to discover brands
essence and then use this to form pictures, words, and
ideas - essentially providing a framework from which as
a creative planner, I can operate to build campaigns or
as a creative lead develop one-off activations.
Work history
Brand Marketing DirectorPantechnicon
London, United KingdomFreelance
PANTECHNICON is a contemporary
dining and retail emporium set to open
in 2019. Strongly influenced by
Japanese and Nordic design. This
international style destination is set over
5 floors of raw warehouse interior, in the
heart of Belgravia.
I was brought in as consultant Brand & Marketing Director,
to help the company directors shape and define
the consumer proposition. Over a 6 month period,
I created the brand strategy for the project, built a twelve month
marketing plan and budget. Created the consumer
segmentation profiles commissioned and wrote the 76
page Brand positioning document, and investor pack
for corporate funding.
I created a detailed social media strategy and outlined
a marketing plan which included partnerships, influencer
programs, and ATL activations.
I set up all external agency relations necessary for launch,
including, PR, Brand agency, Web developers,
and Sponsors, which gave the interim CEO a turnkey
a solution at handover.
Deliverables:
Brand Strategy
Creative Strategy
Communications planning
Creative Direction
Proposition development
Brand Strategy DirectorMission Media
- London, United KingdomFreelance
MISSION PR is a global communications
an agency with offices in London, New York
& San Francisco, with an impressive
portfolio of clients from Amazon to
Tiffany, they needed to find a way to
better integrate Strategy into their
creative solutions.
I was brought in as consultant Senior Strategy Director, to
help shape the strategy team function as a stand-alone
business unit and better integrate the department's
services into the client solutions being offered.
Working with the Head of Strategy and the Client Services
Director, I put together a working process and new org
structure. Developed the solution with live case studies with
clients such as Amazon and Diageo and implemented the
new program across all New Business and Campaign
teams.
I created Workshop and Brand Insight packages which
were sold as independent services to new clients alongside
the incremental business.
I also updated the Brand messaging and Pitching process
for client facing communications.
Deliverables:
Brand Strategy
Creative Strategy
Communications planning
Creative Direction
Process Development
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Skills
- Marketing
- Social Media Marketing
- Marketing Strategy
- Brand Marketing
- Digital Marketing
- Strategic Planning
- Communications
- Content and Media Writing
- Project Management
- Brand Strategy