Steps to Investing

Two years in the making - stepstoinvesting.com was born out of a statistic that had surfaced in the financial industry that: '40% of adults with between £40,000 and £150,000 in savings are put off the idea of investing because they think it’s too complicated.' Global Investment House, Janus Henderson were focused on creating a product that could educate those that were unsure about investing. Whilst at Hub, I was responsible for the creative direction for the entire campaign, initially working with the Insight Team, developing both persona types and product offerings, and in the secondary phase creating the brand look, feel and direction of all content. It has won a number of industry accolades: AIC - Best Marketing Campaign 2018; Gramercy Institute Financial Content Marketing Award 2019; and Financial Services Forum- Product and Service Innovator 2019.