STEPSBROS CLOTHING - Mujo Stripes T-Shirt

  • Massimo Miliucci
“Muj? Stripes“ shirt celebrates the Buddhist doctrine of Muj? “impertinence” hence the philo-aesthetic concept of Wabi-Sabi.
Wabi identifies the rustic simplicity,freshness or silence.Sabi is the beauty that comes with imperfection.
Wabi-Sabi contains three simple truth:nothing lasts,nothing is defined and nothing is perfect.
We focused a graphic solution adopting a series of equidistant lines,to represent this concept.Their difference and their imperfection represent the beauty and uniqueness that characterizes these lines.
Graphics interruptions that exists between the lines are a well defined space where clarity and cleanliness determine a compositive and conceptual “stop” between a graphic sign and another one.Rhythm,space,body and mind outline this project for “Stepsbros”.