STILL LIFE

The framework is using a strong visual directive, which represents Misui’s collection in an appealing way. The individual pieces are staged by bespoke photo set-ups, which use colour, contrast and scale as elements to highlight the pieces’ quality and individual attributes. Furthermore, throughout the directive a series of reflexions becomes a reoccurring visual element that seduces the viewer and showcases the pieces’ attractive characteristics. Following this philosophy the studio is in charge of the direction of the graphic pieces, the communication elements, and spaces.