Storyboard Music Video - Do what I want, Allegra - Director Rupert Bryan, MPH

The aim of this video is to show Allegra as a smart, youthful and vibrant musical force who doesn't need to conform to the ‘social online’ pressures young people often face. Throughout the video, we see Allegra unravel the trappings and ‘fake worlds’ of the online platforms and ‘Influencers’, by being confident in herself, flicking her metaphorical finger up and showing the viewer you can be who you want to be in this life and be proud of it.