Positioning Plusnet as the broadband company people can genuinely trust
218% RETURN ON INVESTMENT
RESEARCH REVEALS 23% OF SALES DIRECTLY ATTRIBUTABLE TO OUR ADS
OUTSELLING COMPETITORS ON A FRACTION OF THE BUDGET
THE CHALLENGE
In a highly competitive market, Plusnet is the regional broadband company that is out-spent in every channel.
THE SOLUTION
Deliver good honest broadband from Yorkshire to the UK, bringing better customer service and deals people can believe in.
ADVERTISING
For Plusnet a strongly differentiated brand was not a nice to have; it was essential to cutting through on such a low share of voice.
Yorkshireness is at the core of the brand and the rock for the Plusnet vision to bring a fairer deal to the market. We identified that introducing a friendly, straight-talking Yorkshire provenance brand to a market categorised by complexity and poor customer service would be hugely differentiating and engaging.
SPONSORSHIP
The Plusnet sponsorship of Celebrity Big Brother, reinforced the honest nature of this fun, straightforward brand.
DIGITAL
We work with Plusnet across multiple customer touchpoints, including digital channels, where we have helped to optimise their website.
DIRECT MAIL
This particular campaign directed relevant offers to new home owners.
ECRM
Through our Zig Zag team we have created templated e-mail communications so that the Plusnet contact centre can easily follow up calls with targeted offers.