Strategy/Planning for Guide Dogs for the Blind and Paypal

  • Mélodie Carré
Worked mainly on Guide Dogs for the Blind (Charity) and Paypal (Financial), supporting and reporting directly to the Senior Strategist managing these clients.

- Worked on different client proposals: email and direct mail marketing campaings, brand strategy, digital, social media or mobile campaigns as well as prospecting strategies.
- Market and competitor research, consumer insights and trends analysis.
By using different sources and understanding the Research tools available within the agency.
- Launch and management of a newsletter sent weekly to the Guide Dogs for the Blind team. Newsletter gathering all trends, new technology, recent reports and consumer insights of the industry.
- Qualitative/Quantitative research projects, in partnership with the Mail Online.
Management of the online questionnaires and Data analysis.
- Infographic and design projetcs.

Also worked on a few other clients, helping other strategists of the team:
Clintons, Virgin Media, Christie's.