Stratum Resin Flooring

“Designing floors for the future with innovation, quality and customer care at the heart of every project”. I worked with Stratum to develop a new brand strategy that captures their drive and passion while reflecting their partnership with Bolidt. Stratum’s previous identity was heavily reliant on Bolidt’s branding and marketing. Detaching from this and creating a contemporary look that appeals to their target audience was the aim for this rebrand. We went through an initial brand assessment that became a brand strategy redefining their visual language and copywriting. This strategy is being rolled out over the next few months starting with a new series of brochures that, while linking to their partnership with Bolidt, differentiate Stratum as a leading UK resin flooring company.