Stray Bike Scheme - Branding

City bike branding designed in response to a D&AD brief to encourage Londoners to travel via bike and to celebrate what the city has to offer. Stray is a GPS bicycle hire scheme based in London. Designed to encourage Londoners and tourists to stray from the obvious option of taking the undergound lines to seek an alternate, more active and engaging way to travel and explore the city; above ground.