#StreetSport in Stratford
To celebrate the launch of Calvin Klein Performance, P.E Nation, Ivy Park and Champion at The Sports Edit, I curated a 'Street Sport' Autumn campaign to portray a tougher, retro-inspired side to modern activewear that transcended both high intensity, functional sportswear and fashion-led casual wear.
East London provided the perfect backdrop for this urban, active campaign. The half-day shoot showcased the gritty high rise landscape of Stratford, the active playground and sporting heritage of the Olympic Park, and iconic industrial scenes from Hackney Wick.
America's Next Top Model Finalist Fo Porter was an obvious choice for this campaign. A unique beauty with a love for fitness, active style and promoting body positivity made her the perfect fit for The Sports Edit's fashion-forward aesthetic. She was also a dream candidate for all the high profile brands involved to sign off on.
Our campaign received frequent coverage on Calvin Klein and Ivy Park's own social media channels, as well as providing a wealth of seasonal assets for The Sports Edit's e-commerce site.
Creative Director: Amie Trewin Hutt
Photographer: Luke Ayling
MUA: Andrea Gomez-Anzola