About me
Creative Marketing Manager and Brand Strategist, specialising in luxury sportswear and active fashion.
Projects
- The Sports Edit x Kings CrossTo celebrate the launch of The Sports Edit's flagship in Kings Cross' stunning Coal Drops Yard development, I wanted to bring the iconic landscapes of the area to life with an injection of active energy. We enlisted world-renowned yogi, blogger and The Sports Edit ambassador Cat Meffan to dance, flex and sprint her way through the area's best known landmarks, to tease the opening of the much-awaited Coal Drops Yard store. The variety of locations paired with Cat's love of different forms of
- #StreetSport in StratfordTo celebrate the launch of Calvin Klein Performance, P.E Nation, Ivy Park and Champion at The Sports Edit, I curated a 'Street Sport' Autumn campaign to portray a tougher, retro-inspired side to modern activewear that transcended both high intensity, functional sportswear and fashion-led casual wear. East London provided the perfect backdrop for this urban, active campaign. The half-day shoot showcased the gritty high rise landscape of Stratford, the active playground and sporting heritage of
Work history
Brand Marketing ManagerThe Sports Edit
London, United KingdomFull Time
M
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Senior Digital Marketing ExecutiveMusto Clothing
- London, United KingdomFull Time
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Skills
- Brand Direction
- Creative Content
- Marketing Campaigns
- Directing Photoshoot
- Creative Direction
- Marketing Strategy
- Budget Management
- Event Curation
- SEO Content
- Influencer Management