The challenge: The University of East Anglia wanted to be front of mind for students in the early stages of their university choices. They found that UEA lacked brand awareness amongst A-Level students and there was low awareness regarding their position in league tables and excellent ratings for student experience.
The solution: We created a branded content hub called 'Student Life' to answer the questions on students' minds: What would university actually be like? Is it possible to buy all my food for the week for £20? How can I look after my mental health? Will I fit in if I don't want to drink?
We created useful SEO optimised articles to cover key topics; we had a team of UEA students to create videos each month about a different aspect of their lives and we devised a continuous marketing strategy which resulted in 75% of all UK students being exposed to the content.
