Projects
- Student Life partnership with UEAThe challenge: The University of East Anglia wanted to be front of mind for students in the early stages of their university choices. They found that UEA lacked brand awareness amongst A-Level students and there was low awareness regarding their position in league tables and excellent ratings for student experience. The solution: We created a branded content hub called 'Student Life' to answer the questions on students' minds: What would university actually be like? Is it possible to buy all my
Work history
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Senior StrategistThe Student Room
Brighton, United KingdomFull Time
Managing the strategy and delivery of all content partnerships. Responding to briefs, pitching and working cross-functionally to create content strategies and marketing plans which achieve the objectives of clients such as Vodaphone, RAF, Deloitte, University of Warwick and University of East Anglia.
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Sponsored Content Lead & Campaign ManagerThe Student Room
- Brighton, United KingdomFull Time
Produced all sponsored articles which involved generating ideas, presenting to clients, briefing writers, editing, building in CMS and completing copywriting for all marketing. Led strategy which improved editorial quality, results, turnaround times and sell-through by 40%.
Managed clients’ digital advertising and email marketing campaigns, optimising performance, reporting, using data and insight to provide recommendations.
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Skills
- Content Strategy
- Marketing Campaigns
- Project Management
- Pitching
- Creative Briefing
- Idea Generation
- Stakeholder Management
- Copywriting
- Brand Partnerships
- Content Coordination
Education
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Bachelor of Arts (BA) University of Sussex Art History Department
- Brighton, United Kingdom
2:1 (Upper) History of Art