Kogenate® is a medicine used to prevent or control bleeding in adults and children with hemophilia A. I was briefed to design an iPad app to be used by consultants in hospitals to sell the product. My process involved two key stages: UX and UI design. Content was split into four areas and colour coded using the distinct brand colours. In addition to the standard touch and swipe controls on tablets, i devised a secondary navigation to enable each consultant to quickly move around the app.