Studio 54 Brand Development

A brand that grows beyond an investment startup and into a cultural movement. Studio 54 are the next generation of startup investment company. With a particular focus of sports, media and entertainment, and founders from some of the top companies in the world, this brand had to make an impact in the industry as well as break away from it’s well known similar brand name. We designed a visual language that embodies the bold, confident and loud spirit of the company and the vision of the projects they undertake, representing a modern, strong and established new age of business and technology. The new identity gives Studio 54 visual tools to grow beyond an investment startup and into a cultural movement.