Pete Brady

Creative Director / Senior UX and Brand Designer

London, United Kingdom
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Projects credited in

About me

A diverse Creative with over 10 years experience in various design disciplines known for disruptive thinking and an entrepreneurial mindset, with a focus on user centred design and brand development, creating intelligent and immersive digital experiences. Founder and Creative Director of Misfit Creative, the central London design agency, specialising in brand and digital creation. Senior UX designer & Consultant for global brands and startups consulting for brands such as Paris Saint-Germain, H&M, Reebok, Forza Motorsport, Turnbull & Asser, Leeds United, and Luxury brands such as Floris, Cleave Court Jewellers and luxury travel experiences.

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  • Ui/ux Design
  • Graphic Desgin
  • Web Design
  • Adverising
  • Branding
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Creative Direction
  • Sports Design
  • Consumer Engagement
  • Creative Advertising

Companies I’ve worked with

  • Misfit


    • Design
  • W

    Watching That

    • A

      Aser Ventures

      • E

        Eleven Sports

        Work history


        Creative Director


        Oct 2012
        • London, United Kingdom
        • Full Time
        • Part digital design & development collective, part consultancy Misfit are creating authentic digital and brand experiences and putting the client and their brand at the centre, working as a team rather than in silo. As founder of the company I have created a long standing client list and talented collective of designers and developers, enhancing brands and digital presence for the smallest start-up to global clients such as H&M, Reebok, Forza Motorsport, Turnbull & Asser and luxury brands such as Floris and luxury travel experiences.


        UX & Digital Design Consultant

        Watching That

        Jul 2016 - Oct 2017
        • London, United Kingdom
        • Freelance
        • Building the brand and user experience for a revolutionary video platform within the publishing industry, taking the start up concept to full product launch in 6 months.


        Consultant Creative Director

        Aser Ventures

        Oct 2014 - Nov 2019
        • London, United Kingdom
        • Freelance
        • Consultant Creative Director at Aser Ventures, a global investment company whose portfolio include, Leeds United Football Club, Sports Data Labs, Restaurants and lifestyle businesses and real estate. Responsible for the development of each of the companies brand and digital presence through multiple media channels, including the overall brand image, strategy and implementation.


        Consultant Head of Design

        Eleven Sports

        Aug 2014 - Nov 2019
        • London, United Kingdom
        • Full Time
        • Design and development of the Eleven Sports brand from its infancy into a global sports platform set to change the way people watch and interact with sport. Developing brand language and guidelines to position the brand in the marketplace with strong digital campaigns, ensuring consistent global growth in addition to web design, App UX/UI, Management and creation of Live OTT streaming with a focus on customer retention.



        Digital User Experience & Research Methods

        Goldsmiths, University of London

        Sep 2018 - Sep 2018
        • London, United Kingdom
        • The impact on the person of digital media technologies, now and in the future The benefits and costs to the person from a psychology perspective The implications of psychology and UX for designing and compelling digital propositions How UX can influence your company strategy from market entry and beyond Examples of good and bad practice in UX


        Bachelor of Industrial Design (first Class Honours

        Bournemouth University

        Sep 2006 - Sep 2010
        • Bournemouth, United Kingdom