StudioDream

StudioDream, a black-owned female-led creative production agency with a global presence, sought a transformation in its online presence to align with its core values and growing achievements. Conducting a comprehensive UX discovery, I delved into their existing website, reimagining its structure with a redesigned information architecture and user journey to enhance navigation and present a cohesive brand narrative. This initial phase laid the foundation for an immersive online platform, showcasing StudioDream's commitment to diversity and representation. Building on the UX insights, the conceptualization phase involved in-depth visual research and competitor analysis. Existing moodboards were deconstructed and reconstructed into a consolidated art direction that embodied StudioDream's aspirational and purposeful essence. The ideation process focused on creating a harmonious visual narrative, laying the groundwork for a website that would not only captivate but also reflect the agency's commitment to impacting the world positively. The implementation of the responsive page designs marked the transition from ideation to execution, with a focus on the homepage and a case study page. Ensuring responsiveness across all devices, the design seamlessly translated StudioDream's fiery and authentic identity into a captivating online experience. A meticulously crafted design system documented the components, serving as a guide for the entire web experience. Additionally, the logo and brand guidelines reflected StudioDream's values, showcasing a commitment to diversity, purpose, and authenticity. The result was a visually striking online platform that echoed StudioDream's mission to provide a voice and opportunities for individuals from diverse backgrounds. Client: StudioDream Agency: Design Machine Role: Creative Director