I am a conceptual digital design director and art director specialising in products, interfaces and design systems.
For the past 12 years, I’ve worked with top agencies and leading global brands in London, Amsterdam, and Berlin. With an in-depth understanding of brands and technology, I work end-to-end with multidisciplinary and cross-functional teams, transforming concepts into experiences.
As a creative leader within the digital industry, I help establish a shared language between designers and developers. I’ve taught no-code generative design workshops at the Pratt Institute and Central Saint Martins, the principles of which I’ve implemented into my art practice.
For a decade, I've run a mother-daughter stationery brand, which now is an online archive of artist books, the Creative Minds Project.
Projects
- EquipmiiEquipmii aims to revolutionize shopping for individuals with physical impairments, making life more accessible and convenient through a personalised marketplace. Therefore, the brand and digital platform seamlessly integrates personalised shopping with a digital assistant, providing tailored experiences and expert guidance. The tagline "Life's Better, Equipped" encapsulates the mission to enhance users' quality of life. The brand identity for Equipmii was inspired by its mission for empowermen
- KiliAs the team behind Kili's new website, we recognized the pivotal role that superior design plays in translating Kili's mission into a visually compelling and user-friendly experience. Understanding that the foundation of impactful AI lies in quality data, my team endeavoured to this message seamlessly through the design of the Kili platform. As a design director, I’ve collaborated closely with stakeholders to oversee the excellent work of our team, be a champion for best design and development p
- MAISONFor a New York-based digital marketing agency, let’s call them MAISON, I took on the challenge of transforming their website and identity to reflect the unique niche positioning in new customer acquisition for luxury fashion eCommerce. The objective is to captivate their audience by harnessing a contemporary visual identity that would resonate with their own aesthetic and own audience. My aim with this creative direction is to establish an online environment where their clients would feel a sens
- StudioDreamStudioDream, a black-owned female-led creative production agency with a global presence, sought a transformation in its online presence to align with its core values and growing achievements. Conducting a comprehensive UX discovery, I delved into their existing website, reimagining its structure with a redesigned information architecture and user journey to enhance navigation and present a cohesive brand narrative. This initial phase laid the foundation for an immersive online platform, showcasi
- Versace / Jimmy ChooAKQA embarked on a transformative journey with the legendary fashion house, Versace, and their sister brand Jimmy Choo. Their iconic brand essence was fading behind an uninspired eCommerce façade on their online platform. So it became our mission to not only elevate the luxury shopping experience to boost conversions but also infuse Versace's unparalleled DNA into every touchpoint and aspect of their digital journey. In this exceptional undertaking, we were entrusted not only with revamping the
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Projects credited in
- Running design sprints with the Institute of PhysicsThe IOP are a scientific charity that promote the advancement of physics. Their overall aim was to become a more digitally focussed organisation. We decided to start by running several Google Venture-esq design sprints to get to know the organisation, teach design thinking processes to its staff and start to identify areas where we could make the biggest difference. Together, we ran several design sprints to teach the staff design thinking, and highlight areas where new services would be most ef
- BT Code a CakeChallenge BT launched their new ‘Beyond Limits’ brand platform at the end of last year, with the ambition of reflecting the changing nature of BT and helping consumers once again recognise the brand as a fundamental part of the fabric of the nation. One of the initiatives of this new positioning is BT’s commitment to teach digital skills to 10 million people through its ‘Skills for Tomorrow’ programme. Our brief was to bring to life BT’s commitment through a digital experience, which would bot4
- Artistic Politics of the DroneResearch and Arts Project The shape reminds of a little spaceship, the sound feels uncanny—like a swarm of bees. Its movement seems beautifully shy and aggressive at the same time and its cyborg-like nature seems somehow human. When looking up the word “drone” one reads about recent collisions with planes and the horrific reality of drone strikes. But drones also provide new forms for artistic expression and journalistic investigation. Drawn by both the threatening and beautiful aspects of these new technologies, I am trying to further explore our relationship with drones through my arts practice but also through a theoretical approach.
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Work history
Digital Designer/Art DirectorPentagram
London, United KingdomFreelance
Digital Design LeadDesignStudio
- London, United KingdomFreelance
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Skills
- Digital Design
- UI Design
- Responsive Web
- Agile
- Creative Stragegy
- Art Direction
- Campaign Design
- Content Creatiion
- UX Design
- Digital Illustration
Education
MA Communication DesignCentral Saint Martins (UAL)
- London, United Kingdom
MA Communication Design at Central Saint Martins provides a laboratory where creative experimentation and practice meets real-world experience and demands. By facilitating a critical and widely experimental approach to visual form and media production, we encourage our students to become versatile designers, astute commentators and agents of change. We welcome creative individuals who see and think critically and are therefore compelled to make and act inventively and purposefully.
M
M
BArch ArchitectureMiddle East Technical University Faculty Of Architecture
- Ankara, Turkey
The aim of this first-degree professional program is to educate and train architects who are capable of practicing within their field in both the national and the world-wide context. The objectives are those stated in the UIA/UNESCO Charter for Architectural Education and by the Commission of the European Communities; namely, knowledge and understanding of architecture as a multi-dimensional phenomenon are attempted through courses in the following study areas:
- Fundamentals of design and visual communication
- Architectural design and theory,
- Building science and technology
- History of architecture
- Landscape design and planning
- Urban studies and planning
- Professional practice
Architectural design studio courses, considered as the core of the Program, are aspired to be the melting pot of studies in the variety of courses.
Awards
London Design Fair | ExhibitorLondon Design Festival
London Design Fair | ExhibitorLondon Design Festival
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