Elif Gurbuz

Art Director / Digital Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I'm a London-based digital designer and art director. During my 9 years in the industry, I’ve picked up digital expertise and hands-on design experience. I've worked at award-winning agencies, with some of my heroes, like Jonathan Barnbrook, and for big clients such as Financial Times, Mitsubishi, Rolls Royce, Guinness, Marmite, Fortnum and Mason, BT, BritishGas, HSBC, UBS, Thames and Hudson and Saatchi Gallery. With an in-depth understanding of graphic design and an eye for cultural and social trends, I work in multidisciplinary environments, think strategically, and design big ideas. I hold a Master’s degree in Communication Design from Central Saint Martins and a Bachelor’s degree in Architecture. From 2012 to 2020, my mum and I ran Muk Design, a small design studio that makes notebooks for creative minds, and together we exhibited at the London Design Festival in 2017 and 2018. I also love making child-like, abstract art, watching Seinfeld, and not killing my plants.

Locked Pro Plan feature

Skills

  • Digital Design
  • UI Design
  • Responsive Web
  • Agile
  • Creative Stragegy
  • Art Direction
  • Campaign Design
  • Content Creatiion
  • UX Design
  • Digital Illustration

People I’ve worked with

Companies I’ve worked with

  • Red Badger

    Red Badger

    • Publishing
  • Publicis Sapient

    Publicis Sapient

    • Design
  • AnalogFolk

    AnalogFolk

    • Advertising
  • Amphio

    Amphio

    • Technology

Work history

2020

Design Director (paternity cover)

AnalogFolk

Mar 2020 - Apr 2020
  • London, United Kingdom
  • Freelance
  • I stepped in while two of Analogfolk's Head of Design and Design Director were simultaneously on their paternity leaves to support the team. I looked after CocaCola, BT, and Bayer; oversaw the projects, and lead the design team while working closely with my clients, as well as the creative and delivery teams.

2020

Design Lead

AnalogFolk

Aug 2019 - Mar 2020
  • London, United Kingdom
  • Freelance
  • AnalogFolk is a global digital creative agency offering marketing, digital products, development and business transformation and is recognised in the Financial Times Future 100 multiple times. I had the honor to lead design for some of their most impressive clients on multi-channel campaigns. Working from concept to production, I acted as the design lead on Marmite’s HypnoBeat campaign, produced BT’s email guidelines and web and DOOH campaigns for their rebrand launch, web designs for Johnnie Walker, style guides for T-Mobile and concept designs for CocaCola, PepsiCo, Nike and Guinness. I also had the privilage to work with an amazing design team run by Matt Fenn.

2019

Digital Product Designer

Publicis Sapient

Oct 2018 - Mar 2019
  • London, United Kingdom
  • Full Time
  • Publicis Sapient is a massively successful, widely effective digital transformation agency, who was tasked with developing a new generation native mobile app for British Gas, that would reach millions of users. As part of this exciting task, I held a client facing role, working within a cross-functional product team towards delivery. Being part of the experience team, I was also involved in discovery of the visual direction, the look and feel and experience components within the app. I worked on: – Discovery, visual research and concept design – UI design for multiple screens and journeys for mobile – Championing a user-centric design approach across the business – Running workshops, presentations and demos stakeholders – Establishing and maintaining a sustainable design system Client: British Gas Skills: – product design (UX/UI) – user centric design – agile – responsive web – design thinking – design systems – consulting – user testing – prototyping

2018

Digital Product Designer

Critical Mass

Aug 2018 - Sep 2018
  • London, United Kingdom
  • Freelance
  • Critical Mass is a widely recognised, award-winning digital experience agency, working globally across strategy, design and technology. Having worked with large automative clients in the past, Critical Mass was tasked with ”developing a new digital ecosystem" for Mitsubishi’s global customer base. Working with art director Blair Jarvis, I enjoyed being involved in this project including: – Discovery, visual research and concept design for global Mitsubishi Motors website – UI design for multiple journeys across the website – Designing an online tool that helps customers choose the right Mitsubishi product for them – Establishing and maintaining a collaborative design system Client: Mitsubishi Skills: – product design (UI) – concept development – visual design – responsive web – visual research – design systems – visual design – digital illustration

2018

Digital Designer

AnalogFolk

May 2018 - Jun 2018
  • London, United Kingdom
  • Freelance
  • Recognised in the Financial Times Future 100, AnalogFolk is a global digital creative agency offering marketing, digital products, development and business transformation to an impressive client list. I had the privilege to work closely with Matt Fenn, Head of Design, and Dan Saxton, Design Director, across multiple projects, including: – Advertising design in DOOH media for Tropicana (PepsiCo) – Concept design of Snapchat filters for Costa Coffee – Pitch deck design for a video campaign for Nike Client: – Tropicana (PepsiCo) – Costa Coffee – Nike Skills: – digital design – campaign execution – content creation – concept development – presentation design – motion design – production

2018

Design Consultant

Pollen8

Feb 2018 - Mar 2018
  • London, United Kingdom
  • Freelance
  • Pollen8 is a digital innovation agency that helps organisations Identify the opportunity area all the way to launch. One of their programs in partnership with PwC has been Sandbox, an innovation hub, that helps internal ventures grow and accelerate. I was teamed up with Niall Quilligan and James Dawes from PwC to consult them towards a more user-centric approach with their idea about automation, agility and scale into a labour-intensive document scanning process. My role with them involved: – Bringing in Design Thinking to establish a user centric approach – Facilitating workshops to identity the problems and ideate solutions – Create user journeys and empathy maps – Visualise solutions into a winning pitch deck Client: PwC Skills: – motion design – infographics – pitch deck design – Design Sprints – service design – user centric design – design thinking – consulting

2018

Digital Product Designer

Good Caesar

Jan 2018 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Good Caesar is an independent digital design studio, whose work spans from experience design all the way to building content management systems and website aftercare. I was involved mainly in their work for UBS, which was to design an online editorial platform, called Unlimited, for published high-quality content around wealth, business and social causes for their members. From visual research to concept development, wireframing and UI design, I worked on: – UBS’ subscription based online editorial platform unlimited.world – Responsive website of the Rise Fund – Responsive website of Redbook Agency Client: UBS Skills: – product design (UX/UI) – concept development – responsive web – prototyping – presentation

2017

Digital Product Designer

Amphio

Oct 2017 - Dec 2017
  • London, United Kingdom
  • Full Time
  • Based in Somerset House, Amphio is a digital consultancy formed by the talented team of the former BAFTA winning Touchpress. Amphio’s multi-disciplinary expertise focus on cultural institutions, using Google’s Design Sprints and IDEO’s Design Thinking as the central tools. My role here involved facilitating and participating in Design Sprints and Design Thinking workshops, as well as product design for mainly the Institute of Physics, and specifically for their new native app. From ideation, prototyping and testing to iteration, I worked collaboratively with my client on: – Design Sprints for the IoP native app – Ideation, design and prototyping – User testing and research – Giving demos and presentations Client: Institute of Physics, London Skills: – Design Sprints – product design (UX/UI) – journey mapping – user testing – user centric design – prototyping – design thinking – consulting

2015

Graphic Designer

Barnbrook

Sep 2015 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Jonathan Barnbrook is a Grammy Award winning graphic designer, widely recognised for his work for David Bowie, Damien Hirst, Banksy, Occupy and the Adbusters Magazine, as well as his 2007 retrospective at the Design Museum, London. I had the privilege to work for Barnbrook as a graphic designer on: – This Way Madness Lies: The Asylum and Beyond, a book design for Thames & Hudson, to be launched simultaneously with the exhibition Bedlam: the asylum and beyond at Wellcome Collection, 2016 – UK/raine, a catalogue design to accompany the exhibition UK/raine at Saatchi Gallery, 2016 – ArtBasel, branding and printed collateral design for ArtBasel – VirusFonts, designing type specimens for VirusFonts' Regime, Bourgeois, DejaVu, Olympukes, VujaDe typefaces Clients: – Thames & Hudson – Saatchi Gallery – ArtBasel Skills: – graphic design – typography – book design – photography – retouching – concept development – visual research/moodboard creation – campaign strategy

2017

Digital Designer

Red Badger

Aug 2014 - Oct 2017
  • London, United Kingdom
  • Full Time
  • Red Badger is an award-winning digital consultancy based in Old Street. Crafting responsive web experiences while transforming big companies into an agile way of working, Red Badger’s clients include BBC, Financial Times, Sky, Tesco, Fortnum & Mason, HSBC and Llyods. I held a product designer role on-site in multiple cross-functional product teams (of UX designers, software engineers, project managers, business analysts and product owners). I was involved in delivering responsive web products, including: – Multiple web applications for HSBC’s retail banking, UK and Hong Kong – MyFT, an online subscription platform for the Financial Times – An eCommerce platform for Fortnum & Mason – A re-design of Red Badger’s responsive website – A responsive website for the React London community Client: – Fortnum and Mason – Financial Times – HSBC Skills: – product design (UI) – user centric design – agile – responsive web – design thinking – workshop facilitation – consulting

2020

Founder and Creative Director

Muk Design

Jan 2012 - Jun 2020
  • London, United Kingdom
  • Full Time
  • Muk Design is a multi-disciplinary design studio based in London. With an eye for visual and cultural trends, we work closely with businesses big and small in transforming the status quo through digital media. Our work takes a digital focus while we specialise in digital product, creative strategy, art direction and digital illustration. We also design physical products that range from notebooks to puzzles and limited edition artist prints. Known for their playful aesthetic, quirky slogans, are sold across the country in top design stores. I founded  Muk Design in 2012 and have been running the company since then, while also acting as the creative director. We have worked with lots of local creative businesses in an effort to build and support a network of multi-disciplinary creatives in Istanbul and London. Our partners and clients include Central Saint Martins, Yarza Twins, Pera Museum, SUPERPOOL, El Turco Digital and Dilek Altan. Clients and partners: – Central Saint Martins – Yarza Twins – Pera Museum – SUPERPOOL – El Turco Digital – Dilek Altan Skills: – product design (UX/UI) – creative strategy – art direction – content creation – digital illustration – print design – product design (physical) – brand strategy – digital marketing

2011

Curatorial Assistant

SALT Online

Apr 2011 - Dec 2011
  • Turkey
  • Full Time
  • Member of L’Internationale, SALT is one of the biggest and most impactful not-profit cultural institutions in Europe that conducts interdisciplinary research projects, public programs and exhibitions on art, architecture, urban development and culture. I held a role within the curatorial team, working on projects from research to curation as a creative researcher, managing partners, artists and events. I worked closely with the current director Meric Oner on projects including: – Becoming Istanbul, an interactive and growing database of exhibition, publications, events and a website that explores contemporary Istanbul – The Making of Beyoglu, a series of workshops discussing the gentrification of Istanbul’s Beyoglu district, in collaboration with Rotterdam-based Bureau Venhuizen – 90, a series of 90 events including talks, performances, lectures, screenings, workshops answering questions around contemporary Istanbul Skills: – research – artist management – event management – curation – workshop facilitation – guiding exhibition tours – web and social media management – photography/videography

Education

2015

MA Communication Design

Central Saint Martins (UAL)

Sep 2013 - Jun 2015
  • London, United Kingdom
  • MA Communication Design at Central Saint Martins provides a laboratory where creative experimentation and practice meets real-world experience and demands. By facilitating a critical and widely experimental approach to visual form and media production, we encourage our students to become versatile designers, astute commentators and agents of change. We welcome creative individuals who see and think critically and are therefore compelled to make and act inventively and purposefully.

2011

Sep 2006 - Feb 2011
  • Ankara, Turkey
  • The aim of this first-degree professional program is to educate and train architects who are capable of practicing within their field in both the national and the world-wide context. The objectives are those stated in the UIA/UNESCO Charter for Architectural Education and by the Commission of the European Communities; namely, knowledge and understanding of architecture as a multi-dimensional phenomenon are attempted through courses in the following study areas: - Fundamentals of design and visual communication - Architectural design and theory, - Building science and technology - History of architecture - Landscape design and planning - Urban studies and planning - Professional practice Architectural design studio courses, considered as the core of the Program, are aspired to be the melting pot of studies in the variety of courses.

Awards

2018

London Design Fair | Exhibitor

London Design Festival

2017

London Design Fair | Exhibitor

London Design Festival

2015

International Designer Award

SUNHOO

  • International Designer Award by SUNHOO for their annual "Be Our Guest" competition

2015

New Designer Award

Gr Design Magazine

  • New Designer Award for the design of the Unknown Quantities The Abject issue