The campaign launched on April 2. Originally designed to be a fun and educational activity that coincided with the start of the Easter school holidays, it now finds even greater relevance with millions of parents and kids stuck at home due to the coronavirus pandemic.
The experience is supported by an ad campaign, appearing on Facebook, Instagram and BT Digital Out of Home screens.
On accessing the robot bakery website, at each stage you arrange simple, colourful blocks of code, then see the playful robots respond and carry out baking tasks. You can see the difference your choices make in a physical, tangible environment.
You also get to choose the theme for your cake, from Llama Piñata, to outer space, to robots (of course). At the end, your cake is personalised with your name, so you can share it on social media. You can even download the recipe to bake your cake in real life.