Challenge
Seedlip and Diageo came to AnalogFolk with a singular challenge: to double their direct-to-consumer bottle sales in the US. With the US market being new DTC territory for Diageo, we jumped at the chance to help Seedlip unlock their potential with the best experience possible.
Solution
We started by looking at the millennial consumer and found that they're dealing with enough right now – so let's make shopping for a premium, non-alcoholic spirit as easy and stress-free as possible. We made it our mission to design a site that would make shopping and browsing simple and effortless, while paying homage to Seedlip's unique and unparalleled commitment to nature and sustainability. The site would also need to be beautiful to embody Seedlip’s elevated and whimsical brand aesthetic.
Once the site was designed, we partnered
with a world-class developer to build the experience on Shopify, including an accessible and simple CMS for painless content management; all the while, bringing Seedlip up to Diageo’s compliance standards. As a result, Seedlip's new digital destination leads their category, further solidifying their position as the leading non-alcoholic spirit in the world. And more importantly, the site works hard.
And it’s just the beginning. In 2021, we will begin to roll-out enhancements and new features to Seedlip’s digital ecosystem.
This will include a credentialed logged in dashboard, setting the stage for a Seedlip
DTC subscription and membership program.
The Results
In the first 2 weeks online, Seedlipdrinks.com had their 9 best sales days ever. In fact, on 1st January 2021, they surpassed their monthly average for bottle sales in a single day. They also saw;
76%
Rise in users
131%
More transactions
143%
Rise in revenue
73%
Increase in new users
