Style For Soliders: The Profiles
Founded in 2008 by Emma Willis, MBE, @styleforsoldiers supports injured former service personnel with clothing that inspires confidence.
I reached out to Emma in 2019 to suggest Reiss as a new retail partner and manage the relationship (and gifting) on an ongoing basis. To help promote the charity, I produced a four-part profile series featuring former servicemen, highlighting the power of a new 'uniform' in the form of civilian clothing and how that affects their everyday lives.
Find out more here: https://www.reiss.com/editorial/mens/style-for-soliders/