Subway wanted to create a headline-capturing April Fool's campaign. We created #SUBZero, a social media and PR campaign about sub-flavoured savoury ice cream. We pranked our audience in to believing that Subway was going to bring this product to market, with campaign posters and video content that showed the public trying real sub-flavoured ice creams. We had some interesting reactions, and some fans who really wanted Subway ice cream!
Total Media Reach: 183,272,560
Published on BuzzFeed, Time Out, MTV and much more!