About me

I specialise in creating beautiful multi-channel experiences for brands to bring to their audiences. Discovering their passions is key to unlocking the potential within clients. As a digital creative, my skills include conceptualising, strategising, pitching, art directing and copywriting. I primarily work in social media, video content and digital (websites, apps, VR etc.). Previously, I have been a finalist for the Drum Network and DADI awards for my work on ŠKODA VR. More recently, I have achieved 183 million media views on Subway's #SUBZero April Fool's campaign, where we surprised the public into believing that Subway was introducing Sub-flavoured ice creams. This was featured on many media outlets including BuzzFeed, Time Out and MTV. I also worked with a data scientist on the data-driven project, Election Predictions (www.electionpredictions.co.uk). Machine learning was used to predict the outcome of the June 2017 General Elections. The work was retweeted and followed by influential people, including Jeremy Vine, BBC 4’s Robin Ince and Sian Berry, a London General Assembly member. It was also featured in Unilever’s Data Centre. In my free time, my interests include reading, films, travelling, video games and cooking.

PostsProjectsExperienceTeam

Projects

• 2

  Subway #SUBZeroSubway wanted to create a headline-capturing April Fool's campaign. We created #SUBZero, a social media and PR campaign about sub-flavoured savoury ice cream. We pranked our audience in to believing that Subway was going to bring this product to market, with campaign posters and video content that showed the public trying real sub-flavoured ice creams. We had some interesting reactions, and some fans who really wanted Subway ice cream! Total Media Reach: 183,272,560 Published on BuzzFeed, Time

Work history

G
G
CreativeGood Relations PR
Feb 2017London, United KingdomFull Time
We are an award-winning PR agency and are part of the VCCP Partnership. Our clients include Subway, Royal Caribbean, and Airbus.
Digital CreativeReading Room Ltd
Oct 2014 - Feb 2017London, United KingdomFull Time
Reading Room is an international award-winning integrated full-service digital agency. Some of our clients include ŠKODA, the BBC, and Freeview. We were finalists at the Drum Network Awards and the Dadi Awards in Automotive Campaign/Strategy of the Year for our Simply Clever Virtual Reality for ŠKODA.

+ Show more

Skills

• Art Directing
• Copywriting
• Strategy
• Pitching
• Scamps
• Conceptualisation
• Marketing
• Advertising
• Content Creator
• Social Media

Education

W
W
BA (Hons) Graphic ArtsWinchester School of Art, University of Southampton
Oct 2008 - Jul 2011Winchester, United Kingdom

Awards

Finalist for the Dadi AwardsReading Room Ltd
Finalists for the Dadi Awards for ŠKODA VR app
Finalist at Drum Network AwardsReading Room Ltd
Finalists for the Drum Network Awards for ŠKODA VR app