I'm most proud of the work I did with Mudlark, The Royal Shakespeare Company and Channel 4 on Such Tweet Sorrow.
This re-told the story Romeo and Juliet in real time across Twitter and the web, with six Royal Shakespeare Company actors living the story in a UK town in 2010. It was the first of a new wave of transmedia storytelling.
The project generated huge media attention, with more than 200 pieces of coverage from around the world. It quickly generated a dedicated and loyal audience of followers, each following the real-time twists and turns of the story.
As well as Twitter, the audience could engage with the story through diverse platforms such as Spotify, XBox Live and more - with the storyline crossing over into several IRL interactions. We launched the project at the ancient Shakespeare's Head pub in Soho, and even built the world's first Tweeting balcony to develop ongoing online conversation throughout the production.
Such Tweet Sorrow won a Royal Television Society Award for Digital Innovation.