Focused on culture and social impact. I do PR and business development through partnerships, sponsorship, production & publicity.
I approach communications and lead generation with a fresh perspective, creating stories centred on culture, social change and campaigns that matter. I'm a creative entrepreneur at heart, which means I'm always ready roll-up my sleeves to make and share opportunities and big ideas for brands, places, and people.
My portfolio of current clients include: Durham University (I'm entrepreneur in residence in the Faculty of Arts and Humanities), Reuben Feels (an immersive storytelling agency), arts & science organisation Invisible Dust, the newly established October! Collective, and the Giudecca Art District in Venice (a new quarter for emerging artists).
Before working for myself, I enjoyed more than ten-years working for three of London's largest independent communications agencies and spent two-years at UnLtd, the UK's biggest funding body for social entrepreneurs. I've also done three international projects (in Tokyo, Delhi and Moscow) for the British Council's Creative Entrepreneur programme, produced stand-up comedy clubs, and won a global prize for innovation in play.
I've worked on creative projects for Channel 4, Comedy Central, Stella Artois, Punchdrunk and spent four summers working at the Edinburgh Fringe. Highlight brand work includes campaigns for Hyundai, Lucozade Energy, Diageo, vInspired, Direct Line and The Old Truman Brewery.
Projects
- Swing The Vote; for vInspiredA below the line young engagement campaign increasing 18-24 year old's intention to vote at 2015’s General Election by more than 50%. We worked on media relations, successfully campaigned to get all party leaders to submit a social media manifesto and worked with ten of the UK's most important YouTubers. A key part of the campaign was creating a crowdsourced social media film, demonstrating exactly what young people cared about. We worked with Rick Edwards to produce this film. The film toure
- The Night Chauffeur - for Stella ArtoisA moment of film noir come to life. I worked with AB InBev on launching its new lager brand Stella Artois Black with an immersive theatre production from Punchdrunk. The immersive theatrical productions, set in the 1960s, took place in a variety of pubs around London - taking drinkers into a dark and mysterious storyworld. Members of the public were invited to become key players in the production and were driven from the bar by a chauffeur on a trip through the city. The Night Chauffeur pushed
- Such Tweet SorrowI'm most proud of the work I did with Mudlark, The Royal Shakespeare Company and Channel 4 on Such Tweet Sorrow. This re-told the story Romeo and Juliet in real time across Twitter and the web, with six Royal Shakespeare Company actors living the story in a UK town in 2010. It was the first of a new wave of transmedia storytelling. The project generated huge media attention, with more than 200 pieces of coverage from around the world. It quickly generated a dedicated and loyal audience of followers, each following the real-time twists and turns of the story. As well as Twitter, the audience could engage with the story through diverse platforms such as Spotify, XBox Live and more - with the storyline crossing over into several IRL interactions. We launched the project at the ancient Shakespeare's Head pub in Soho, and even built the world's first Tweeting balcony to develop ongoing online conversation throughout the production. Such Tweet Sorrow won a Royal Television Society Award for Digital Innovation.
- Taken 2: Phone Challenge50 handpicked journalists, 50 mysterious mobile phones arriving in the post... Three cryptic phone calls from hero Bryan Mills.. In 2013 we produced a large-scale London-wide transmedia treasure hunt - with media, influencers and bloggers offered the chance to win a five-star holiday to Istanbul. The Taken 2 Phone Challenge took place on the streets of Soho. A multi-platform, interactive and immersive treasure hunt, celebrated Taken 2's Blu-ray and DVD release. It began with 50 mysterious mobile phones being posted to journalists. The phones arrived in unmarked envelopes, with just a Twitter handle and hashtag pointing towards the challenge to come. Emails from a special Bryan Mills Gmail address laid out the terms and conditions of the challenge, targeted Tweets to key influencers heightened the tension and the phones ringing on the media's desks kicked things off with a bang. The phone calls set contestants a series of increasingly cryptic challenges, launched a London-wide treasure hunt, all inspired by the dramatic storyworld of Taken 2. The story was covered by a range of journalists and bloggers, taking the film property far beyond the usual film pages. Capital, Heart, Yahoo, FHM, Front, Ain’t It Cool, Holy Moly, Digital Spy, Zoo, Men’s Fitness, Ask Men and Bleeding Cool were among those taking part.
- Hyundai Fuel Cell FarmWe worked with Hyundai to build, launch and develop the world's first Fuel Cell Farm. This brought to life Hyundai's amazing Hydrogen Fuel Cell technology, demonstrating the only output from the vehicle is clean water. It became a living working farm, growing lettuce and tomatoes from the clean output from the vehicle. The installation saw Hyundai connecting with leading sustainability designers Dalston-based Something & Son. We worked with The Design Museum to host the installation, ensuring it became part of the institution's programming. Media loved the story; it featured on The Guardian's homepage, in The Sunday Times, and the Metro. London's Deputy Mayor Kit Malthouse attended our press conference. This led to the order of a fleet of vehicles for London, putting the capital at the forefront of sustainable motoring. The project picked up several international awards for innovation.
+ View all
Work history
C
C
Freelance Communications and Campaigns DirectorCulture and Social Impact
Leeds, United KingdomFreelance
A mix of PR & Marketing and campaign work for clients from across culture, social impact and education.
Clients include:
- Durham University (appointed entrepreneur in residence for 18-month fixed term contract)
- Reuben Feels (UK's leading immersive theatre company)
- Creative Factory (Teesside support organisation for arts)
- Invisible Dust (campaign arts + science organisation)
- And misc jobs in UK film (for eOne Entertainment, Studio Canal and with indie film producers)
Culture EditorUnity
London, United KingdomFull Time
Unity is a new kind of creative agency. We won 62 major awards in 2015; including Best Integrated Campaign, PR Week Awards best UK Campaign and the UK's most creative agency in The Holmes Report.
We work for brands like Lucozade, Hyundai, Direct Line, M&S. My work also covers projects for culture brands like Secret Cinema, Free Range, The Old Truman Brewery and for Taschen.
My role as Culture Editor means I take a lead on connections between brands and culture. This means I run our monthly Field Trip culture missions, produce our weekly mailer, and programme a calendar of events for the creative industries.
My day-to-day role is a mixture of idea generation, cultural drivers, copywriting, engagement and across new business. It is focused on new thinking in film, culture, entertainment and media.
+ Show more
Skills
- Events
- Film
- Marketing PR
- Theatre
- Powerpoint
- Word
- Partnerships
- PR Social Media
- PR Account Director Integrated Journalism Communications
- Business Development
Education
U
U
JournalismUniversity of Sheffield
- Sheffield, United Kingdom
Journalism Studies: including professional media law, public affairs and shorthand qualifications
Awards
U
U
Sheffield University - widening participation mentorUniversity of Sheffield
Through my part in Sheffield University's forward-thinking Widening Participation programme, I am a mentorM
M
Mass Challenge: MentorshipMasschallenge uk
I'm a mentor for Mass Challenge, the world's biggest start-up incubator. This connects me to some of the UK's brightest tech entrepreneurs.
http://masschallenge.org/+ Show more