A below the line young engagement campaign increasing 18-24 year old's intention to vote at 2015’s General Election by more than 50%.
We worked on media relations, successfully campaigned to get all party leaders to submit a social media manifesto and worked with ten of the UK's most important YouTubers.
A key part of the campaign was creating a crowdsourced social media film, demonstrating exactly what young people cared about. We worked with Rick Edwards to produce this film. The film toured music festivals, to engage young people with the democratic process.