With almost a decade of experience in crafting award-winning campaigns, I am a proven creative leader, adept at turning ideas into reality. Campaigns that I have led have generated tangible results for brands, whether that’s boosting sales, increasing awareness of online safety, reaching millions, changing behaviour, or encouraging community action.
Projects
- Lit:Up Mentoring SchemeLooking for personal insight, feedback and guidance from leading literary industry talent? We’re launching a free three-month mentorship programme for aspiring writers, journalists, agents and publishers at the start of their publishing careers and looking for a leg up in the industry. More info on how to apply for Lit:Up https://theliteraryplatform.com/news/2020/06/litup-applications-to-mentorship-programme-now-open/
- The Lit PlatformThe Lit Platform is a collective funded by the Arts Council, which aims to explore and promote storytelling in all its forms. We work with aspiring writers, artists and academics to bridge the gap between digital and analog publishing. I co-publish the quarterly magazine, The Lit, and deliver interactive workshops with authors and academics, designed for young people. https://theliteraryplatform.com/
- #FollowtheFairiesProduced the #FollowtheFairies Christmas campaign for M&S to support the ‘Magic & Sparkle’ ad. The campaign has since been named as one of PR Week's Top Ten campaigns of the 2010's, and showed the power of an 'earned-first' approach. Brought the fairies to life by delivering random acts of kindness and asking the public to follow their journey of good deeds, from delivering chocolates to NHS staff working night shifts to bringing a snow day to a school in Cornwall. Each act left the message
- Unity Projects @ Clerkenwell Design WeekDevised and delivered a CDW Fringe event; Unity Projects. Worked with five collaborators to design a digital playground, projected onto the Unity studio wall, so when visitors step into the space they appear to become part of the landscape, created by mirrors, light and projections. The inspiration behind the brief was social media, and how these channels have created an environment in which people media is the core focus of social sharing, from the rising power of self-portraits to self-direc
- Yours, Mrs ClausBuilt a micro site called Yours, Mrs Claus where women could unite over their individual festive experiences, navigable only via ‘hidden’ native ads. More than 50,000 visits, with a total campaign reach of more than 60 million. Gifts in Action achieved 110% of its fundraising target that year. Won Most Innovative Use of Digital & Social Media award at PR Week Awards 2017 and Branded Journalism at EMEA Sabre Awards 2018 among other shortlists.
- BT 'Modern Families'Created, directed and produced a campaign to launch BT’s ‘Complete Wi-Fi’, their new mesh wi-fi product. This included ethnographic research the ‘BT Modern Families Report’, a press conference including a physical interpretation of the research findings (also used for BT internal comms) and video content. The campaign resulted in 56 pieces of coverage and a combined reach of 532,455,318.
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Projects credited in
- Swing The Vote; for vInspiredA below the line young engagement campaign increasing 18-24 year old's intention to vote at 2015’s General Election by more than 50%. We worked on media relations, successfully campaigned to get all party leaders to submit a social media manifesto and worked with ten of the UK's most important YouTubers. A key part of the campaign was creating a crowdsourced social media film, demonstrating exactly what young people cared about. We worked with Rick Edwards to produce this film. The film toure
Work history
Senior creative producerUnity
- London, United KingdomFull Time
Managed creative services department, devising and delivering content, events and campaigns for clients such as BT, Ben & Jerry’s, ActionAid. More detail in Projects
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Account ExecutiveFrank PR
- London, United KingdomFull Time
Skills
- Production/project Management
- Creative
- Creative Producer
- Coordinating Teams
- Stakeholder Management
- Managing Suppliers
- Event Production
- Event Promotion
- Design
- Video Production
Education
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2:1 in BSc Psychology (Hons)University of Exeter
- Exeter, United Kingdom