Unity Projects @ Clerkenwell Design Week

Devised and delivered a CDW Fringe event; Unity Projects. Worked with five collaborators to design a digital playground, projected onto the Unity studio wall, so when visitors step into the space they appear to become part of the landscape, created by mirrors, light and projections. The inspiration behind the brief was social media, and how these channels have created an environment in which people media is the core focus of social sharing, from the rising power of self-portraits to self-directed and curated content on personal feeds. This is akin to Unity’s strategy for campaigns; by putting people (not products) at the centre of brand communications. Rather than a spectator, each visitor became part of the Clerkenwell experience. The immersive display allowed the user to become part of the art, making each self-portrait unique.