Projects credited in
- Unity Projects @ Clerkenwell Design WeekDevised and delivered a CDW Fringe event; Unity Projects. Worked with five collaborators to design a digital playground, projected onto the Unity studio wall, so when visitors step into the space they appear to become part of the landscape, created by mirrors, light and projections. The inspiration behind the brief was social media, and how these channels have created an environment in which people media is the core focus of social sharing, from the rising power of self-portraits to self-direc
- BT 'Modern Families'Created, directed and produced a campaign to launch BT’s ‘Complete Wi-Fi’, their new mesh wi-fi product. This included ethnographic research the ‘BT Modern Families Report’, a press conference including a physical interpretation of the research findings (also used for BT internal comms) and video content. The campaign resulted in 56 pieces of coverage and a combined reach of 532,455,318.
- #FollowtheFairiesProduced the #FollowtheFairies Christmas campaign for M&S to support the ‘Magic & Sparkle’ ad. The campaign has since been named as one of PR Week's Top Ten campaigns of the 2010's, and showed the power of an 'earned-first' approach. Brought the fairies to life by delivering random acts of kindness and asking the public to follow their journey of good deeds, from delivering chocolates to NHS staff working night shifts to bringing a snow day to a school in Cornwall. Each act left the message