BT 'Modern Families'

Created, directed and produced a campaign to launch BT’s ‘Complete Wi-Fi’, their new mesh wi-fi product. This included ethnographic research the ‘BT Modern Families Report’, a press conference including a physical interpretation of the research findings (also used for BT internal comms) and video content. The campaign resulted in 56 pieces of coverage and a combined reach of 532,455,318.

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Senior Creative Producer