SugarSin

We don’t want them to feel like they’ve stepped into the 1950s. Sweets shops are so wrapped up in nostalgia and childhood that it’s hard to think of what a modern sweet shop is like anymore. And that was the starting point for SugarSin’s sweet brand. We thought about what everyone likes about sweet shops - lurid colours, weird and wonderful treats – and thought about how to show that in a modern, graphic way.