Sugru vs Water Pistols

  • Joe Dennett
  • Rob Donaldson

The folks at Sugru had a great, game-changing product. But no one had heard of it. So, on a shoestring budget, we came up with their first ever piece of advertising. Sugru Vs Water Pistols got over 1.5 million views on YouTube and drove loads of people to Sugru's website to find out more about their magical rubber-like self-adhesive substance. The film was made a YouTube Pick of the Week, and was also covered by Metro and the Mail Online.