Hello!
I'm a freelance advertising creative / copywriter with over a decade’s experience working in London ad agencies and client side.
I've made all kinds of ads, from tv commercials, print and radio to online content, social, email, CRM, website copy...even a a children’s story book and takeaway ordering magic wand.
I've worked with all sorts clients across many sectors including: Budweiser, Mars, Sky, Honda, Netflix, Unilever/Dove, NHS, Just Eat, Barclays, BBC, giffgaff, Harry's, Virgin Media, Halifax/Bank of Scotland, Amazon Prime Video, Plusnet, uSwitch, webuyanycar.com, Air New Zealand, Unison, Halfords, Kerrygold, Costa Coffee, Cancer Research, Age UK, Dulux, Rugby Union England, Vodafone and Comparethemarket.com
I've won pitches for Fiat/Maserati, Yakult, BT, Mikado and Royal Caribbean Cruises.
I can work solo or with an art director. Take a look at our portfolio at www.rob-joe.com
Projects
- Sugru vs Water PistolsThe folks at Sugru had a great, game-changing product. But no one had heard of it. So, on a shoestring budget, we came up with their first ever piece of advertising. Sugru Vs Water Pistols got over 1.5 million views on YouTube and drove loads of people to Sugru's website to find out more about their magical rubber-like self-adhesive substance. The film was made a YouTube Pick of the Week, and was also covered by Metro and the Mail Online.
- Harry's - When Harry's met HarryHarry's are a company with a social purpose; they donate 1% of sales to organisations that promote better mental health for men. To promote male mental health we created When Harry's Met Harry, a series of social content films where Harry Kane was interviewed by renowned sports psychologist Dr Steve Peters on subjects like dealing with the social media trolls to the importance of expressing gratitude.
Projects credited in
- Costa CoffeeIt’s coffee time! Karmarama wanted to create a visually striking classical hourglass containing a batch of Costa’s lovely roasted coffee beans. This set of large format imagery coupled with a supporting animation was developed to showcase a new Costa promotion which allows consumers to try a very new and limited edition roast for an hour every day.Using our digital studio which is brimming with clever CGI and Post Production artistry. The team got to work building, simulating and developing a truly photorealistic timer which contained the exact amount of beans to trickle out in just one minute. This fully loop-able animation coupled with 2 extremely large format stills were designed by perfecting the shape, texture and lighting, so that the final look is on brand, warm with a rustic feel.
- Kerrygold, 'Perfect Day'THE BOBBSEY TWINS / KAMARAMA / BLINK PRODUCTIONS / WAKE THE TOWN A fully authentic, original early sixties R n B song written, recorded and produced for the new 5 star David Reviewed International campaign for Kerrygold butter.
- Age UK - No One Should Have No OneMore than 1,000,000 older people in the UK suffer from chronic loneliness which is especially severe at Christmas time. Loneliness is an affliction which is hard to empathize with. It has no physical manifestation and most of us are lucky enough to experience it for small periods of time. Age UK asked us to find a way to engage with an audience bombarded with charity messages at Christmas time and make them care for the plight of lonely, elder people. Our solution was to share stories of real pe
Work history
Senior CreativeRevolt London
London, United KingdomFreelance
I worked on purpose-based activation campaigns for brands like Budweiser, Mars, PepsiCo, Heinz and Danone.
CopywriterMuseum of London
- London, United KingdomFreelance
I was commissioned to write a poem about life in London in 2021: lock downs, reopenings and everything in between
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Skills
- Copywriting
- Concepting
- Creative Strategy
Education
U
U
MA Creative Advertising (Distinction)University College Falmouth
- Falmouth, United Kingdom
BA(Hons) English Language and Literature 2:1University of Leeds
- Leeds, United Kingdom