SUI GENERIS - Brand Identity

The challenge: Create a unique-looking brand identity for a full immersive music festival that will take place within the Valdivian Rainforest. An experience where reality flickers and curiosity grows. The solution: Sui Generis is a Latin expression that translates to “of its own kind.” The identity was created to wake up people's curiosity and imagine in advance everything they could live and feel during those days. With its mysterious and secretive tone of voice, Sui Generis is hard to resist...