Suky Ajvar - Packaging Design

  • Vura Applied Design

Suky Ajvar is a project where the task was to create a label for this delicious handmade ajvar spread by a tight budget. The only restriction was to create something that looks good but cost almost nothing. Since this is a handmade product in not that huge quantities a concept came to an idea to involve the label in this handmade spirit. So, a very simple design was done. There are only three elements: typography, colour and holes. The number of holes represents the number of people who participated in the production process. Holes are done by hand by a simple punch making tool and are done randomly so that every label is a bit different and has its character.