I worked in a team of two to develop the concept of a 'Summer Of Sport' to bring brand awareness of the North Highland brand to a focused area of London (Regent's Place) and beyond across a 7 week period. With a series of activities centred around the screening of the World Cup, Wimbledon, Royal Ascot, Tour De France, The Open and Grand Prix. On top of the sporting activity we organised football, golf and tennis simulators, football tricksters, daily giveaways and plenty of deck chairs for people to enjoy the sunshine and sport. We launched a 300 person World Cup Party, as well as many smaller picnic style events.
We ran campaigns and prize giveaways including iPads, sporting goodies and experiences plus an all-inclusive trip to Brazil.
