About me

I am a digitally savvy, creative Marketeer - with a passion for creative campaigns & experiential. In my 8 years in the field I have been able to gain a real breadth of experience in growing brands - whether from scratch within startups or for larger corporates. My real strength is being able to bring clarity, personality and originality to brands through creative campaigns and experiential events that attract the attention from the right audiences - whilst delivering on ROI.

QuestionsProjectsExperienceTeam

Projects

• AND Digital RebrandThe delivery of a full rebrand of AND Digital. Including all new photography, copy and brand guidelines and rolled out across our channels.
• Summer of SportI worked in a team of two to develop the concept of a 'Summer Of Sport' to bring brand awareness of the North Highland brand to a focused area of London (Regent's Place) and beyond across a 7 week period. With a series of activities centred around the screening of the World Cup, Wimbledon, Royal Ascot, Tour De France, The Open and Grand Prix. On top of the sporting activity we organised football, golf and tennis simulators, football tricksters, daily giveaways and plenty of deck chairs for peop
• Coffee AND CodeI developed the creative concept and delivered a week long experiential marketing campaign across different London locations for engaging the tech market in new business 'AND Digital'. We gave free coffees in exchange for a code on our website to developers and those in tech in London.

Work history

VP of BrandVinterior
Mar 2018 - Sep 2018London, United KingdomFull Time
Heading up the Marketing team and setting the creative direction for the business. My main achievements of note: - Building the brand mission, vision, brand story, purpose and direction for brand & product positioning - Building an ambitious strategy and plan for partnerships, PR, content, social & email to aid growth plans - Managing all media & partnership relationships to develop a pipeline of campaigns and content - Hiring a full marketing team, contractors and agencies and setting direction for team to follow - Working with team to build a creative set of content for use on all platforms to push growth (growing social platforms to 150K, and email subscription list to 40K) - Working on marketing campaigns for both sides of the marketplace (both B2B & B2C)
Head of MarketingAND Digital
Sep 2015 - Mar 2018London, United KingdomFull Time
Leading the Marketing function for the agency and setting the creative strategy for the business. My main achievements of note: - Led team to develop and launch new AND Digital brand. Including print and online brand guidelines, tone of voice, icons, imagery and photography - Designed and executed on full social media strategy - Designed & launched multiple outdoor experiential campaigns leading to 1000s of new followers across our platforms - Producer/director of multiple impactful photoshoots, video production projects for original brand content - Management of all PR coverage and media relations for brand, including being the in-house copywriter - Managed monthly network, product launch and thought leadership events - including ones hosted at ASOS, TalkTalk and for executives of Sainsbury’s, RB, Whitbread, LinkedIn and others - Product Owner for redesign and build of full new website. Including UX, UI, analysis, development, content and full media launch

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Skills

• Brand Activation
• Creative
• Campaign Creation
• Content Creatiion
• Brand Building
• Social Campaign
• Experiential Events
• Brand Partnerships
• Strategy
• Creative Direction

Education

U
U
BAUCL
Sep 2007London, United Kingdom

Awards

C
C
Finalist for B2B Creative Marketing Campaign of the YearChartered Institute of Marketing
Chartered Institute of Marketing Excellence Award for the North Highland “Business Unusual” rebrand 2013