Summer pop-up tour - Crew Clothing Company

  • Annabelle Teale

Managed, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop for their 25th brand anniversary which travelled to 5 UK coastal locations in summer 2018. Key highlights: - Established a partnership with a leading UK FMCG brand, POPS - Worked with an experiential agency to execute the pop-up - Developed a comprehensive multi-channel marketing strategy to promote the tour, copywriting for all digital and print assets - Offered personalised polo shirts as well as changing room space for customers to try theirs on - Sales from the tour ended on 34% above target