Annabelle Teale
Available

Annabelle Teale

Senior CopywriterLondon, United Kingdom
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Annabelle Teale
Available

Annabelle Teale

Senior CopywriterLondon, United Kingdom
About me
YunoJuno's Creative Copywriter of the Year 2019 A creative individual with 7+ years of copywriting & editing experience for print and web along with managing 360 marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.
Projects
  • App copywriter & copy editor - Thirdfort
    App copywriter & copy editor - ThirdfortCopy edited and wrote additional copy for Thirdfort's new app.
  • Spring magazine - Daylesford
    Spring magazine - DaylesfordPlanned, wrote and edited 3 of Daylesford’s spring magazine which was distributed in their farmshops. Interviewed members of the business including farmers and chefs to create seasonal content and inspiration.
  • Copywriting for content series - eve Sleep
    Copywriting for content series - eve SleepWrote all copy for eve’s content campaign, unwind with eve, in response to the 2020 global pandemic. Assets included a hero landing page plus weekly blog posts and emails sharing sleep expert-approved tips for better rest in the ‘new normal’.
  • SEO project - eve Sleep
    SEO project - eve SleepCreated a long form landing page to capitalise on Google searches for pillows while retaining eve’s quirky tone of voice. Formulated content and copy based on keyword research.
  • UX copy lead - Moli
    UX copy lead - MoliWrote copy for all pages on Moli’s new website, combining functional UX copy, keyword research and brand copy. Developed tone of voice guidelines.
  • Blog copywriter- Raylo
    Blog copywriter- RayloWriting monthly blog posts for Raylo, a sustainable mobile phone provider, based on keyword research, industry trends or product launches.
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Projects credited in
  • Crew Clothing Company
    Crew Clothing CompanyCrew is a driven by the desire to produce the ultimate casual wear. Their ethos has created a loyal following of customers who appreciate classic yet stylish designs. Having spent a couple of months working with them across all digital communications, these are some examples of emails.
Skills
  • Marketing
  • Marketing Analytics
  • Content Creatiion
  • Copywriting Editorial
  • B2C Copywriting
  • Creative Approach
  • Analysis Reporting
  • Strategy
  • Media Buying
  • Campaign Activation
Education
    U
    U
    American Studies with International StudyUniversity of Nottingham
    Nottingham, United Kingdom
    BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.