Annabelle Teale

YunoJuno's Creative Copywriter of the Year 2019

Level: Senior
Location: London, United Kingdom
Availability: Locked Pro Plan feature
Professions: -

134 Connections

Projects

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Create new list with Daylesford Winter Magazine
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Daylesford Winter MagazinePlanned, wrote and edited all content for Daylesford’s 48 page Winter magazine. Working with a theme of ‘wellbeing in winter’ w...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
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Create new list with Christmas Hampers Web & Product Copy - Daylesford
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Christmas Hampers Web & Product Copy - DaylesfordWriting the product copy for the entire Daylesford Christmas Hampers collection and category landing page for Christmas 2019, e...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
Lists are an easy way to organise the talent and inspiration that you’ll find on The Dots. Find and save people to as many lists as you want and then manage them all in one place.
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Create new list with Daylesford Autumn Magazine
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Daylesford Autumn MagazineEditorial and brand copywriting for Daylesford's quarterly magazine, The Journal. Autumn's magazine focused on the harvest seas...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
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Create new list with Copywriting - Daylesford Events
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Copywriting - Daylesford EventsWriting copy for events taking place on the Daylesford farm or in the London Daylesford farmshops. As lead copywriter, I ensure...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
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Create new list with UX Copywriter - So Curated
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UX Copywriter - So CuratedWrote copy for all pages on So Curated's new website; communicating the company's ethos and tone of voice as well as delivering...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
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Create new list with Whistle & Flute (Suit) Guide - Ted Baker
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Whistle & Flute (Suit) Guide - Ted BakerUpdating Ted's Whistle & Flute guide which had been used as a selling tool for men's formalwear for 10 years. I project-managed...
YunoJuno's Creative Copywriter of the Year 2019
Creative Copywriter
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Create new list with Brand Photoshoot & OOH Media Campaign - City Pantry
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Brand Photoshoot & OOH Media Campaign - City PantryOrganised and coordinated a re-shoot of City Pantry's brand imagery; booked various media types to promote the brand, including...
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
Lists are an easy way to organise the talent and inspiration that you’ll find on The Dots. Find and save people to as many lists as you want and then manage them all in one place.
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Create new list with Global Influencer Project - Farfetch
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Global Influencer Project - FarfetchCopywriting, copy-editing and publishing content for a new global influencer project that launched in early March 2019.
YunoJuno's Creative Copywriter of the Year 2019
Join our Pro Plan to create your first list
Lists are an easy way to organise the talent and inspiration that you’ll find on The Dots. Find and save people to as many lists as you want and then manage them all in one place.
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Create new list with Content Re-Write & SEO Project - We Are Famous
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Content Re-Write & SEO Project - We Are FamousRewrote and restructured all website copy to produce SEO-rich content, using informed industry and brand research to develop co...
YunoJuno's Creative Copywriter of the Year 2019
Creative Director
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Create new list with 'Polo Bar' Pop-Up Shop - Crew Clothing Company
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'Polo Bar' Pop-Up Shop - Crew Clothing CompanyManaged, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop for their 25th brand anniversary which...
YunoJuno's Creative Copywriter of the Year 2019

Projects credited in

Join our Pro Plan to create your first list
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Create new list with Crew Clothing Company
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Crew Clothing CompanyCrew is a driven by the desire to produce the ultimate casual wear. Their ethos has created a loyal following of customers who...
Creative Director
YunoJuno's Creative Copywriter of the Year 2019

About me

YunoJuno's Creative Copywriter of the Year 2019 A creative individual with 7+ years of copywriting & editing experience for print and web along with managing 360 marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.

Locked Pro Plan feature

Skills

Marketing
Marketing Analytics
Content Creatiion
Copywriting Editorial
B2C Copywriting
Creative Approach
Analysis Reporting
Strategy
Media Buying
Campaign Activation

Companies I’ve worked with

View all

Ted Baker
- Fashion and Textiles
City Pantry
- Retail
Michael Kors
- Fashion and Textiles
C
Crew Clothing Company

Work history

2019

Campaigns Marketing Manager

City Pantry

Nov 2018 - Feb 2019

London, United Kingdom
Full Time
Implemented an overarching strategy for marketing campaigns including implementation, tracking and measurement. Devised marketing campaigns; collected and used data to inform campaign planning and evaluation. Wrote copy for all activity planned, introducing new types of content to their social media channels. Modified and tested ‘untapped’ marketing channels; one such test resulted in a 1,533% increase in engagement vs the previous test.

2019

Copywriter/ Content Editor

We Are Famous

Sep 2018 - Oct 2019

London, United Kingdom
Freelance
Rewrote and restructured all website copy to produce SEO-rich content. Website traffic increased by 32% following the content update vs previous month.

2018

Channels Marketing Manager

Crew Clothing Company

May 2017 - Nov 2018

London, United Kingdom
Full Time
Owned Crew’s local marketing efforts, implementing omni-channel campaigns from creation through to reporting. Introduced a new approach to store-level activity via experiential marketing. Produced copy for all marketing campaigns. Managed, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering with a leading UK FMCG brand.

2017

Marketing Executive - Wholesale

Ted Baker

May 2015 - May 2017

London, United Kingdom
Full Time
Managed the planning and execution of seasonal multi-channel marketing calendars with major UK department stores and wholesale accounts/ partners across Europe, Middle East and Asia. Supported category launches or strategic product focuses with wholesale partners.

2015

Marketing Assistant - Retail

Pandora Jewellery

Nov 2014 - May 2015

London, United Kingdom
Full Time
Contributed to retail and outlet store marketing activation planning and execution. Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy- edited internal and external marketing materials.

2014

Marketing Assistant - Wholesale

Michael Kors

Oct 2013 - Nov 2014

London, United Kingdom
Full Time
Assisted with the planning and implementation of cross-platform marketing for partners across 39 countries, including in-store and digital activations.

2013

Co-Founder & Co-Editor-in-Chief

Her Campus

Sep 2012 - Jun 2013

Nottingham, United Kingdom
Full Time
Launched Her Campus Nottingham, a digital magazine for university women. Managed an editorial team of 35 whilst creating and posting topical content daily.

Education

Currently

American Studies with International Study

University of Nottingham

Sep 2009

Nottingham, United Kingdom
BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.

Annabelle Teale

YunoJuno's Creative Copywriter of the Year 2019