Annabelle Teale

Creative Copywriter & Marketeer

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - Copywriter - Content Editor
  • Naomi Barclay
  • Marko Tadic
  • Alex Podgurski
Connections

Projects

About me

A creative individual with 7 years of copywriting & editing experience for print and web along with managing marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.

Locked Pro Plan feature

Skills

  • Marketing
  • Marketing Analytics
  • Content Creatiion
  • Copywriting Editorial
  • B2C Copywriting
  • Creative Approach
  • Analysis Reporting
  • Strategy
  • Media Buying
  • Campaign Activation

Companies I’ve worked with

View all
  • City Pantry

    City Pantry

    • Food & Beverages
  • Ted Baker

    Ted Baker

    • Fashion
  • Michael Kors

    Michael Kors

    • Fashion
  • C

    Crew Clothing Company

    Work history

    2019

    Campaigns Marketing Manager

    City Pantry

    Nov 2018 - Feb 2019
    • London, United Kingdom
    • Full Time
    • Implemented an overarching strategy for marketing campaigns including implementation, tracking and measurement. Devised marketing campaigns; collected and used data to inform campaign planning and evaluation. Wrote copy for all activity planned, introducing new types of content to their social media channels. Modified and tested ‘untapped’ marketing channels; one such test resulted in a 1,533% increase in engagement vs the previous test.

    2019

    Copywriter/ Content Editor

    We Are Famous

    Sep 2018 - Oct 2019
    • London, United Kingdom
    • Freelance
    • Rewrote and restructured all website copy to produce SEO-rich content. Website traffic increased by 32% following the content update vs previous month.

    2018

    Channels Marketing Manager

    Crew Clothing Company

    May 2017 - Nov 2018
    • London, United Kingdom
    • Full Time
    • Owned Crew’s local marketing efforts, implementing omni-channel campaigns from creation through to reporting. Introduced a new approach to store-level activity via experiential marketing. Produced copy for all marketing campaigns. Managed, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering with a leading UK FMCG brand.

    2017

    Marketing Executive - Wholesale

    Ted Baker

    May 2015 - May 2017
    • London, United Kingdom
    • Full Time
    • Managed the planning and execution of seasonal multi-channel marketing calendars with major UK department stores and wholesale accounts/ partners across Europe, Middle East and Asia. Supported category launches or strategic product focuses with wholesale partners.

    2015

    Marketing Assistant - Retail

    Pandora Jewellery

    Nov 2014 - May 2015
    • London, United Kingdom
    • Full Time
    • Contributed to retail and outlet store marketing activation planning and execution. Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy- edited internal and external marketing materials.

    2014

    Marketing Assistant - Wholesale

    Michael Kors

    Oct 2013 - Nov 2014
    • London, United Kingdom
    • Full Time
    • Assisted with the planning and implementation of cross-platform marketing for partners across 39 countries, including in-store and digital activations.

    2013

    Co-Founder & Co-Editor-in-Chief

    Her Campus

    Sep 2012 - Jun 2013
    • Nottingham, United Kingdom
    • Full Time
    • Launched Her Campus Nottingham, a digital magazine for university women. Managed an editorial team of 35 whilst creating and posting topical content daily.

    Education

    Currently

    American Studies with International Study

    University of Nottingham

    Sep 2009
    • Nottingham, United Kingdom
    • BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.