Annabelle Teale
Available

Annabelle Teale

Senior Copywriter (Brand & UX)London, United Kingdom
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Annabelle Teale
Available

Annabelle Teale

Senior Copywriter (Brand & UX)London, United Kingdom
About me
YunoJuno's Creative Copywriter of the Year 2019 A creative individual with 7+ years of copywriting & editing experience for print and web along with managing 360 marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.
Projects
  • App copywriter & copy editor - Thirdfort
    App copywriter & copy editor - ThirdfortCopy edited and wrote additional copy for Thirdfort's new app.
  • Spring magazine - Daylesford
    Spring magazine - DaylesfordPlanned, wrote and edited 3 of Daylesford’s spring magazine which was distributed in their farmshops. Interviewed members of the business including farmers and chefs to create seasonal content and inspiration.
  • Copywriting for content series - eve Sleep
    Copywriting for content series - eve SleepWrote all copy for eve’s content campaign, unwind with eve, in response to the 2020 global pandemic. Assets included a hero landing page plus weekly blog posts and emails sharing sleep expert-approved tips for better rest in the ‘new normal’.
  • SEO project - eve Sleep
    SEO project - eve SleepCreated a long form landing page to capitalise on Google searches for pillows while retaining eve’s quirky tone of voice. Formulated content and copy based on keyword research.
  • UX copy lead - Moli
    UX copy lead - MoliWrote copy for all pages on Moli’s new website, combining functional UX copy, keyword research and brand copy. Developed tone of voice guidelines.
  • Blog copywriter- Raylo
    Blog copywriter- RayloWriting monthly blog posts for Raylo, a sustainable mobile phone provider, based on keyword research, industry trends or product launches.
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Projects credited in
  • Crew Clothing Company
    Crew Clothing CompanyCrew is a driven by the desire to produce the ultimate casual wear. Their ethos has created a loyal following of customers who appreciate classic yet stylish designs. Having spent a couple of months working with them across all digital communications, these are some examples of emails.
Work history
    City Pantry logo
    City Pantry logo
    Campaigns Marketing ManagerCity Pantry
     - London, United KingdomFull Time
    Implemented an overarching strategy for marketing campaigns including implementation, tracking and measurement. Devised marketing campaigns; collected and used data to inform campaign planning and evaluation. Wrote copy for all activity planned, introducing new types of content to their social media channels. Modified and tested ‘untapped’ marketing channels; one such test resulted in a 1,533% increase in engagement vs the previous test.
    W
    W
    Copywriter/ Content EditorWe Are Famous
     - London, United KingdomFreelance
    Rewrote and restructured all website copy to produce SEO-rich content. Website traffic increased by 32% following the content update vs previous month.
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Skills
  • Marketing
  • Marketing Analytics
  • Content Creatiion
  • Copywriting Editorial
  • B2C Copywriting
  • Creative Approach
  • Analysis Reporting
  • Strategy
  • Media Buying
  • Campaign Activation
Education
    U
    U
    American Studies with International StudyUniversity of Nottingham
    Nottingham, United Kingdom
    BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.