A creative individual with 7 years of copywriting & editing experience for print and web along with managing marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.Locked Pro Plan feature
Implemented an overarching strategy for marketing campaigns including implementation, tracking and measurement. Devised marketing campaigns; collected and used data to inform campaign planning and evaluation. Wrote copy for all activity planned, introducing new types of content to their social media channels. Modified and tested ‘untapped’ marketing channels; one such test resulted in a 1,533% increase in engagement vs the previous test.
Rewrote and restructured all website copy to produce SEO-rich content. Website traffic increased by 32% following the content update vs previous month.
Owned Crew’s local marketing efforts, implementing omni-channel campaigns from creation through to reporting. Introduced a new approach to store-level activity via experiential marketing. Produced copy for all marketing campaigns. Managed, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering with a leading UK FMCG brand.
Managed the planning and execution of seasonal multi-channel marketing calendars with major UK department stores and wholesale accounts/ partners across Europe, Middle East and Asia. Supported category launches or strategic product focuses with wholesale partners.
Contributed to retail and outlet store marketing activation planning and execution. Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy- edited internal and external marketing materials.
Assisted with the planning and implementation of cross-platform marketing for partners across 39 countries, including in-store and digital activations.
Launched Her Campus Nottingham, a digital magazine for university women. Managed an editorial team of 35 whilst creating and posting topical content daily.
BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.