Annabelle Teale
YunoJuno's Copywriter of the Year 2019
- Level
- Senior
- Location
- London, United Kingdom
- Availability
- Locked Pro Plan feature
- Professions
- -
Projects
Projects credited in
About me
YunoJuno's Creative Copywriter of the Year 2019 A creative individual with 7+ years of copywriting & editing experience for print and web along with managing 360 marketing campaigns for brands in the retail, lifestyle and hospitality industries. I specialise in copy creation, content planning and copy-editing, along with multiple marketing disciplines, and take pride in my attention to detail, creative ideas and the ability to adapt to each client’s tone of voice.
Locked Pro Plan featureSkills
- Marketing
- Marketing Analytics
- Content Creatiion
- Copywriting Editorial
- B2C Copywriting
- Creative Approach
- Analysis Reporting
- Strategy
- Media Buying
- Campaign Activation
Companies I’ve worked with
Ted Baker
- Fashion and Textiles
City Pantry
- Retail
Michael Kors
- Fashion and Textiles
Work history
2019
Campaigns Marketing Manager
City Pantry
- London, United Kingdom
- Full Time
Implemented an overarching strategy for marketing campaigns including implementation, tracking and measurement. Devised marketing campaigns; collected and used data to inform campaign planning and evaluation. Wrote copy for all activity planned, introducing new types of content to their social media channels. Modified and tested ‘untapped’ marketing channels; one such test resulted in a 1,533% increase in engagement vs the previous test.
2019
Copywriter/ Content Editor
We Are Famous
- London, United Kingdom
- Freelance
Rewrote and restructured all website copy to produce SEO-rich content. Website traffic increased by 32% following the content update vs previous month.
2018
Channels Marketing Manager
Crew Clothing Company
- London, United Kingdom
- Full Time
Owned Crew’s local marketing efforts, implementing omni-channel campaigns from creation through to reporting. Introduced a new approach to store-level activity via experiential marketing. Produced copy for all marketing campaigns. Managed, from concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering with a leading UK FMCG brand.
2017
Marketing Executive - Wholesale
Ted Baker
- London, United Kingdom
- Full Time
Managed the planning and execution of seasonal multi-channel marketing calendars with major UK department stores and wholesale accounts/ partners across Europe, Middle East and Asia. Supported category launches or strategic product focuses with wholesale partners.
2015
Marketing Assistant - Retail
Pandora Jewellery
- London, United Kingdom
- Full Time
Contributed to retail and outlet store marketing activation planning and execution. Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy- edited internal and external marketing materials.
2014
Marketing Assistant - Wholesale
Michael Kors
- London, United Kingdom
- Full Time
Assisted with the planning and implementation of cross-platform marketing for partners across 39 countries, including in-store and digital activations.
2013
Co-Founder & Co-Editor-in-Chief
Her Campus
- Nottingham, United Kingdom
- Full Time
Launched Her Campus Nottingham, a digital magazine for university women. Managed an editorial team of 35 whilst creating and posting topical content daily.
Education
Currently
American Studies with International Study
University of Nottingham
- Nottingham, United Kingdom
BA 4-year degree in American history and politics disciplines with a year of study at the University of Illinois at Urbana-Champaign, USA. Graduated with a 2:1 grade.