Sun-Day Sunscreen

Sun Day is a concept brand that I came up with to create a sustainable sunscreen that is kind to your skin as well as being kind to the ocean. It was designed to be fun and aimed towards young professionals and families who spend a lot of time in the sun and sea and care about what goes on their skin, their kids skin and into the ocean. It needed to draw attention off the shelf with a simple but impactful design. I created this by using the ‘D’ as a hand drawn element that also looks like the sun. I used a bright and sunny colour palette to draw attention but also to portray fun family days in the sun, happy memories at the beach.