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Zoe Morton
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Zoe Morton

Graphic DesignerUnited Kingdom
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Zoe Morton
Available

Zoe Morton

Graphic DesignerUnited Kingdom
Professions
  • Graphic Designer
  • Packaging Designer
LevelMid Level
AvailabilityFreelance
About me
I am creative and versatile. I love branding and looking at how I can use design to increase customer connection and grow audiences. I get on with people with ease and have always had great working relationships whether that’s within a team or with clients. I am flexible and adventurous, always ready for a challenge and lend my hand at anything and everything. I have always had an eye for design and photography and love creating content and growing brand identities. I am curious and experiment to problem solve in numerous situations.
PostsProjectsExperienceTeam
Projects
  • Makewild Logo
    Makewild LogoI designed this logo for Makewild production which is based in LA. They wanted something to represent their fun and adaptive approach to their work.
  • ZM Jewellery
    ZM JewelleryI have been designing for ZM Jewellery for over 7 years. The work has varied from the branding, to photography, campaigns, email design, maga- zine layouts, website design and everything in-between. I use a minimal design approach to allow the jewellery to stand out.
  • Sun-Day Sunscreen
    Sun-Day SunscreenSun Day is a concept brand that I came up with to create a sustainable sunscreen that is kind to your skin as well as being kind to the ocean. It was designed to be fun and aimed towards young professionals and families who spend a lot of time in the sun and sea and care about what goes on their skin, their kids skin and into the ocean. It needed to draw attention off the shelf with a simple but impactful design. I created this by using the ‘D’ as a hand drawn element that also looks like the su
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Work history
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    Z
    Graphic Designer/OwnerZM Eco Jewellery
    United KingdomPart Time
    • Started my own company, and ran all aspects of the business, including marketing, product design, graphic design, web design, packaging design, internal artwork, social media content, blog, SEO, project management, e-commerce and pop-up events. • Designed and created the layout, graphics, product images and copy for weekly email marketing newsletter which averages a 45% open rate and 3.5% click through rate. This improved from an open rate of 15% and 1% click through rate by surveying my audience and creating the content and branding that connected to them. • Created engaging and interactive packaging that customers love and share on social media. Made the packaging more sustainable and reduced the cost of production. • Won my biggest wholesale order with Anthropologie EU and also created the product marketing shots and social media shots, packaging and hosted a live community jewellery-making course. • Created branded magazine content and layout to go out with every order and build brand loyalty. • Ran social competitions to promote new product launches and tied this in with connecting with the audience to build brand loyalty.
    V
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    Freelance Graphic DesignVarious
    United Kingdom
    • Brand Identity and in house magazine for Nowhere. • Branding content and photography: Ren London, Kintails, Rae Lifestyle, Mohinders.
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Skills
  • Logo Design
  • Social Media Advertising
  • Sales
  • Web Design
  • Packaging Design
  • Branding
  • Product Design
  • Eccomerce
  • Photography
  • Organised
Education
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    T
    Graphic DesignThe Graphic Design School (Online)
     - United Kingdom
    University of Leeds logo
    University of Leeds logo
    BA Graphic Design CommunicationUniversity of Leeds
     - Leeds, United Kingdom