Sun Savers

CRM Campaign: Sun Savers is a cash-reward loyalty programme from The Sun. Simply pick up a paper, enter the unique code inside using The Sun Savers App, and once you have 28 codes you get a free fiver. No strings. No catches. Just free cash. Created in order to slow the decline in paper sales, the programme soon became a huge hit for The Sun. With push notifications, in-paper, radio and TV advertising a new audience was attracted to the paper. As in addition to free fivers, being a Sun Savers member entitled you to free entry into competitions for holidays, year-long cinema passes and help with your Christmas gifts. Below is the video we created for an award entry where Sun Savers picked up Gold for Best CRM Programme. Plus, there are a couple of fun little ads to promote just one of the many fantastic offers being a Sun Savers member entitled you to.